What is a Case for Support and Why is it Useful?
Case for Support, or the Case, answers the essential donor question: “why
should I give you money now?”
successfully answer this question, the Case must demonstrate alignment with
what a potential donor cares about and what is close to their heart. It provides
the opportunity for donors to create impact and a clear pathway to improving
their community. It clearly states, in urgent and compelling language, why the
donor is desperately needed to address a critical problem which, without their
support, will have devastating results. It focuses from the outside looking in:
what do donors see? vs. from the inside out, showing donors what we ‘do’.
A case for support should be:
- Donor-centric. Donors want to see themselves working alongside your organization to solve problems. The donor is a vital partner in the situation, creating positive community impact through your work. Keep the tone conversational, and use “you” often, speaking directly to the donor.
- Emotional. Neuroscience tells us that facts and figures lead to conclusions, but emotion inspires action. A case full of reason won’t inspire donors; an emotional narrative that paints a compelling picture inspires support. Donors must FEEL the Case; it must be bold, passionate, and heartfelt. To be effective, it must cause an emotional reaction.
- Urgent. Why must donors care about this problem right now? How
does your solution to the problem demonstrate hope and lead to stronger and
healthier families and communities?
Reconsidering Museums Case for Support
collaboration with Global Philanthropic, the Case for Support Template was
developed based on the Collecting Perspectives value proposition. It
combines messaging and key data insights on the role, value, and future of
museums with quotes and information from your specific museum to create a
The Case for Support
package is designed to make it easy for you to prepare a case that will inspire
donors in your community to invest in your museum. The Case will tell your
museum’s story in the context of a broader museum sector story, with opportunities
throughout for you to customize the document (or not), depending on your needs.
the package there is a Case
for Support Template, an Explainer to help you customize the Case, as well as
an example of a finished case.
Museums are encouraged to use this tool to create a values-based fundraising document for their own museum.